Barrier jackets, covers which fit over crowd control barriers, are commonly placed in very visible locations, resulting in numerous exposures for any logo appearing on the jackets. Outdoor banners, flag-type displays, are similarly placed in high-traffic areas for the express purpose of attracting exposure to a logo or message. In surveys, patrons frequently have high recall of brands and logos they have been exposed via items such as banners and barrier jackets at major public events.
