Building Brand Awareness with Barrier Jackets and Outdoor Banners Barrier jackets, covers which fit over crowd control barriers, are commonly placed in very visible locations, resulting in numerous exposures for any logo appearing on the jackets. Outdoor banners, flag-type displays, are similarly placed in high-traffic areas for the express purpose of attracting exposure to a logo or message. In surveys, patrons frequently have high recall of brands and logos they have been exposed via items such as banners and barrier jackets at major public events.