Transforming Plastic Jersey Barriers into Marketing Opportunities: The Brixmor-Tamis Collaboration Success Story
Last updated Monday, January 29th, 2024
Brixmor, a prominent real estate company that owns and operates nearly 400 retail centers throughout the United States, encountered a unique and pressing challenge. As part of a major renovation project, one of their plazas was undergoing complete reconstruction. This necessitated the use of plastic jersey barriers to ensure the safety and delineation of the construction zone.
However, these barriers, while functional, lacked aesthetic appeal and did not complement the upscale image that Brixmor and some of its high-end tenants strived to maintain. Moreover, there was a critical need to communicate to the public which stores, restaurants, and facilities were still operational during the construction period, offering an opportunity for additional marketing exposure.
Confronted with this situation, Brixmor reached out to a select group of four reputable cut and sew companies. Their task was to propose and provide samples of custom-made covers for the barriers that would not only enhance the appearance and aesthetics of the construction site but also serve as a medium for advertising and information dissemination.
Tamis Corporation Comes to Brixmor’s Aid and Delivers
Enter Tamis Corporation, and specifically Nate Zawoyski, a senior product specialist with a wealth of experience in addressing the unique demands of retail construction sites. Nate was quick to understand the intricacies of Brixmor’s requirements, which were not without their challenges. Brixmor was operating under a tight schedule, constrained by a specific budget, yet had high standards for the quality and effectiveness of the solution.
With a keen eye for detail and a deep understanding of Brixmor’s needs, Nate meticulously gathered all necessary specifications. This included taking precise measurements of the plastic jersey barriers, engaging in in-depth discussions about the desired graphic designs, and obtaining clear instructions regarding color schemes and fit requirements. His comprehensive approach was aimed at ensuring the final product would not only meet but exceed Brixmor’s expectations.
Upon reviewing the samples submitted by all contenders, Brixmor was particularly impressed with the level of attention to detail and the rapid turnaround time demonstrated by Tamis Corporation in delivering their prototype. While other companies proposed basic, one-size-fits-all solutions, Nate, through careful consultation and understanding of Brixmor’s vision, offered a more bespoke, well-fitting solution that aligned perfectly with their needs.
Recognizing the urgency and importance of the project, Nate worked in close collaboration with Brixmor’s marketing team to ensure the seamless creation and delivery of the barrier jackets. He was instrumental in ensuring that each jacket was crafted with exact colors, graphics, and branding to maintain a cohesive and visually appealing look throughout the construction site.
This project not only addressed the immediate needs of Brixmor but also paved the way for a continued partnership. Impressed by the success of this initiative, Brixmor entrusted Tamis with similar projects for their other properties undergoing construction.
The success of this project serves as a testament to Tamis Corporation’s ability to provide tailored, innovative solutions that cater to the specific needs of clients in various industries. It highlights their expertise in leveraging non-traditional marketing channels to enhance brand visibility and communication, even in challenging and unconventional settings.
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